Elara won W3 Award for Branded Entertainment—Animation
Sacramento, CA – October 2018 – Elara recently won the W3 Silver Award for best Branded Entertainment–Animation for their Boston Scientific GUIDEZILLA II animation project. The award-winning video uses innovative medical animation to illustrate details and convey the benefits of the guided extension catheter.
The W3 Awards honor companies that demonstrate digital excellence by way of websites, web marketing, video, mobile sites/apps, and social content. It is the first major web competition that offers accessibility and an even playing field for businesses of all sizes — from the smallest firms to Fortune 500 companies. The W3 Awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body of top-tier professionals within media, advertising, and marketing.
“The creativity and quality of this season’s entries surpassed even our grandest expectations,” said Derek Howard, the director of the AIVA. “As the digital landscape continues to expand and break new ground, our winners are a testament to the creative capability that makes the internet a true work of art.”
Elara is proud to be among such a diverse group of nominees and winners, featuring interactive agencies, designers, and creators around the world. As the Silver Award winner for best Branded Entertainment–Animation, Elara demonstrated an innovative way to animate Boston Scientific’s guide extension catheter. The animated video was judged based on a standard of excellence and a 100-point scale determined by AIVA. It was one of a select few chosen to represent excellence on the web out of more than 5,000 entries.
In GUIDEZILLA II, Elara highlights the benefits and features of Boston Scientific’s guide extension catheter with top-quality animation. From comparing their size matrix to animating their helical design, the video utilizes data and statistics as well as impressive images. GUIDEZILLA II even includes a realistic animation of how the catheter travels through the human body. The video represents Elara’s ability to bring complex healthcare topics to life.
To learn more about Elara and the endless possibilities available within 3D modeling and animation, visit their website here.
To view the rest of the W3 Award winners, visit their website.
Based in Northern California, Elara is a strategic creative agency that develops digital content for medical and industrial markets across the globe. For almost 20 years, Elara has partnered with clients to develop creative solutions to showcase their vision and transform digital content mediums — including virtual reality, mixed and augmented reality, 3D, and video. Elara specializes in creating deeply interactive experiences for teaching, training, marketing, and sales.