INVITROGEN CORPORATION is a global company that provides products and services to the life science community. Their products can be found in nearly every major laboratory in the world. After three years of research and development, Invitrogen was ready to launch the redesigned Gibco cell culture bottle.
Invitrogen turned to Elara Systems to find the best way to highlight the improved features that the newly redesigned bottle would offer scientists.
Elara Systems created photorealistic 3D models of the new bottle hosted within an interactive Flash menu. This web based fast loading graphic allowed customers to mouse over elements of the redesigned bottle providing an image based product tour that highlighted the new and improved features. The still renders of the new bottle were used in print brochures and catalogs that were featuring the new bottle design, saving Invitrogen costly photo shoots.
With fast loading animations, interactive presentations can be used in a variety of applications including websites, tradeshows and corporate training.