BIOMET, a leading designer and manufacturer of hip, knee, elbow, and other joint replacements, frequently needs images of its products for marketing materials, such as product sheets for physicians and consumer TV commercials. But photographing the joints requires Biomet to pull expensive units off the line. Returning these medical units back into inventory involves extensive FDA regulatory hurdles.
Using engineering files, Elara created digital photorealistic 3D models of Biomet’s joint-replacement products.
Biomet essentially eliminated the need for product photography and reused their 3D models in patient education materials, TV commercials, and a range of marketing materials produced in-house and through their agencies.