Imagine the impact of showcasing your products in a way few have seen by displaying them on the world’s largest and most advanced touch screen monitor; and doing it in just six weeks.
Biotronik wanted to make an impression for their biggest trade show of the year and decided to showcase the unique features and benefits of their products on the world’s largest and most advanced 103 inch touch screen monitor. However, the deadline was tight and this was the first time the touch screen would be used in their exhibit so they turned to Elara Systems to develop the application and the 3D medical animation content.
More than getting attention
After meeting with Biotronik’s marketing executives and engineers, Elara developed a touch screen application featuring 40 short medical animations that illustrated precise product function, capability and design aspects that could be called up and played instantly by touching the screen.
Elara Systems knew the touch screen would generate a considerable amount of buzz at the show; however, they also realized that to hold doctors and potential customers attention, the content on the screen would need to be visually engaging and intellectually stimulating.
Designed to Interact and Inform
Biotronik was thrilled with the end result. Elara Systems was able to transform the abundant and complex product material into a dynamic and effective sales tool for their trade show. Identical versions of the application were loaded on smaller touch screens strategically placed around the exhibit allowing potential customers the ability to interface directly with product managers and engineers.
Following the successful launch of the touch screen application Elara Systems assisted Biotronik in leveraging the touch screen content into other marketing and training collateral such as web applications, mobile devices and stills for print collateral.