Case Study: St. Jude Medical - Just in Time Marketing
"Just In Time" Marketing
When you’re trying to get to market, finalizing the details of your product takes time. Over the last several years, Elara Systems has worked intimately with ST. JUDE MEDICAL as a preferred vendor on dozens of projects ranging from product launches for trade shows, to interactive training modules for physicians.
St. Jude Medical is dedicated to making life better for cardiac, neurological, and chronic pain patients worldwide through excellence in medical device technology and services.
Because of stringent internal and FDA review processes, small details to a new product’s form and function are constantly adjusted, delaying the development of marketing, training and sales collateral. St. Jude needed new methods that would enable them to simultaneously develop their marketing collateral while continuing to make changes during product development.
Start at the Beginning – Early Collaboration Cuts Costs
St. Jude often involves Elara Systems in the early stages of product development. Elara Systems contributes by innovating new ways of creating visuals that allow for “just-in-time” image creation as product details are finalized. Over time, Elara Systems has developed knowledge about St. Jude’s markets and technologies that enables our team to work more quickly and cohesively with St. Jude as a client.
By teaming with Elara Systems early in the development process, St. Jude has dramatically improved marketing development timelines, ultimately enabling their products to reach those who need them more quickly. Elara Systems has continuously proven their unwavering commitment to quality and deadlines, allowing St. Jude to focus on what they do best
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