Get the Big Budget Look, Without the Big Budget

Today, featuring your company's product with PowerPoint slides is the marketing equivalent of using transparencies and a projector.

IRIDEX, a developer of laser-based medical systems for aesthetics and other market segments, needed to stand out in a crowded tradeshow environment.

The Solution

Using IRIDEX's existing collateral, Elara applied 3D effects and motion graphics to create a dynamic, engaging video for display on plasma screens. Each year, Elara creates an updated version of the video to continue to build tradeshow booth traffic.

• Capture Attention - Zoom toward and over a product, dramatically pan across it, and create interaction between multiple images. With effects and music, dynamic backgrounds, and commercial quality titling, Elara transformed IRIDEX's collateral into an engaging, striking story.
• Look Like a Leader - Customer expectations are higher than ever. From the overlays on TV news to Hollywood movies, consumers see high-end graphics every day. Uninspired, flat images just won't break through the clutter. Elara enabled IRIDEX to look like a leading innovator without a large budget.